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| February 2012 SAN FRANCISCO / Publication “BIG BRAND THEORY” FEATURING WORK BY FG BRANDDESIGN |
| “Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns” – and a part of this fine selection, featuring brands such as Adidas Starbucks, Lacoste or Levi ́s, is a project by fg branddesign for our client Avantgarde Acoustic. » go to project |
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| November 2011 FG BRANDDESIGN AMONGST THE WINNERS OF THE 2011 DDC AWARDS |
| fg branddesign is amongst the winners of this year's DDC award "Gute Gestaltung 12" in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustic's XA amplifier series. » go to project |
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| October 2011 New brand identity for Kramski Putter |
| In less than 10 years Kramski Putter managed to establish itself as a premium brand within the international golf scene. In early 2011 fg branddesign was entrusted with the task of enhancing the brand's strategical and visual sector. Based on the archetypal brand positioning as a "leader" brand and lead by the newly developed claim "Mastering the Green" the brand's visual identity underwent a fundamental re-design. The most important implementations were the extensive new website, the image brochure as well as a wide ranging ad campaign in special interest magazines. » go to project |
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| June 2011 FG BRANDDESIGN NOMINATED FOR THE German Design Award 2012 |
| The German Design Award is the country‘s highest official recognition in the field of design. The German Design Council awards international first class performances that set tomorrows standards.
The German Federal Ministry of Economics and Technology nominated the Avantgarde Acoustic Corporate Design developed by fg branddesign for the German Design Award 2012. » go to project |
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| May 2011 PRODUCT LAUNCH CAMPAIGN FOR THE XA AMPLIFIER SERIES |
| fg branddesign developed the worldwide launch campaign for the XA amplifier series by Avantgarde Acoustic. The german high-end manufacturer hired the creative team based in Stuttgart to create the entire product related brand appearance. Furthermore fg branddesign developed the complete online and print campaign as well as the puristic yet powerful product video. » go to project » launch Webspecial |
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| May 2011 fg branddesign received gold award at the world media festival 2011 |
| fg branddesign received the gold award at this years World Media Festival in Hamburg. As one of the branches most significant events the World Media Festival awards outstanding projects in Corporate Film, Web and Print on an international level for more than 10 years by now. The awarded project was the Image video for Avantgarde Acoustic developed by fg branddesign. » watch video |
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| March 2011 NEW CORPORATE DESIGN FOR AGILENT REMARKETING SOLUTIONS |
| The new Corporate Design for Agilent Remarketing Solutions developed by fg branddesign and based on the newly developed archetypal positioning is being rolled out internationally now. The the worlds leading measurement company‘s new appearance communicates it‘s creative caregiving personality, that relates to the client's financial restrictions and develops solutions for them. » go to project |
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| December 2010 „Master of Excellence Award“ and „Award of Master“ for best creative performance |
| fg branddesign was awarded with twice during the international Corporate Media Festival ceremony. For their work on „Purity meets Performance – The voice of Avantgarde Acoustic“ fg branddesign was given the „Master of Excellence Award“. Furthermore Frank Rösner and Georgios Simoudis received the „Award of Master“ – an individual award for best creative performance in the competition. The jury emphasized the exceptionally emotional and authentic portrayal of the people behind Avantgarde Acoustic, as well as the dramaturgic handling of music as an essential element of the video. The festival honours outstanding solutions in Corporate Video-, New Media, Web- and System-Productions since 1990. » go to project |
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| September / October 2010 Featured in various renowned magazines and Blogs |
| Over the past few weeks and months our work has been featured in various online design magazines and blogs. Amongst these were some international entities such as: Graphic Exchange,
Design in Europe, The Strange Attractor and designworklife. We are very happy about the extraordinarily positive feedback and the worldwide recognition for our work. |
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| August 2010 NEW CORPORATE VIDEO FOR AVANTGARDE ACOUSTIC |
| „What´s so special about Avantgarde Acoustic?“ The new corporate video for Avantgarde Acoustic stages the answer to that, by putting the people behind the unique speakers into the spotlight. fg branddesign was in charge of the idea, the concept, the script as well as the creative management during the implementation. The video was produced by Perlfilm, a Munich based film production company. The Avantgarde Acoustic video will be on display at fairs and showrooms as well as on the internet. » watch video |
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| May 2010 iF Design Award 2010 for fg branddesign |
| The corporate design for Avantgarde Acoustic developed by fg branddesign has been selected by an international high-level jury out of 1.687 entries from 26 countries to be awarded with the if communication design award 2010. The iF design award i s one of the most famous international design competitions and is considered one of the biggest of its kind. » go to project |
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| May 2010 FG branddesign nominated for THe the 2011 German Design Awardy |
| The German Design Award is the country‘s highest distinction in the field of design. It is known as the »Prize of Prizes«. The reason: no other design award sets such strict criteria on entries. The project "Elke Ulmer - body beauty wellness" by fg branddesign has been nominated for the Design Award 2011 by the German Federal Ministry of Economics and Technology. » go to project |
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| May 2010 New business: Agilent Technologies trusts in fg branddesign |
| Agilent Technologies is the worlds leading measurement company. With an annual turnover of over 4.5 billion dollars the company that emerged ten years ago from Hewlett Packard now leads the market for test and measurement products. The task for fg branddesign is the archetypal positioning of manufacturer certified used instruments and the subsequent development of a comprehensive guideline that conveys the advantages of premium used instruments and the corresponding trade-in-business in an intuitive and convincing way. |
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| March 2010 Cooperating with Hochschule Pforzheim UNIVERSITY |
| fg branddesign will be overseeing a project in the Master's degree course "Creative Communication & Brand Management". During the summer semester four graduate students will develop a marketing concept for our client Avantgarde Acoustic. The goal is to establish the brand guideline „Purity meets performance“ developed by fg branddesign for a wider target group through brand cooperations, events and PR and therefore improve the brand publicity of horn loudspeakers. Avantgarde Acoustic and fg branddesign are looking forward to this cooperation and the results of the graduate students. » go to project |
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| January 2010 CES LAS VEGAS: Avantgarde Acoustic introduces the new brand appearance to its distributors |
| The new brand appearance developed by fg branddesign has been introduced exclusively to a small group of international distributors during the CES in Las Vegas. The newly developed brand positioning as well as the image brochure based on it have been received extremely well. A record showing that the „purity meets performance“-theme really hits the brands core and works great internationally. » go to project |
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| June 2009 iF Design Award 2009 for fg branddesign |
| The corporate design for Elke Ulmer developed by fg branddesign has been selected by an international high-level jury out of 1.290 entries from 16 countries to be awarded with the if communication design award 2009. » go to project |
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